Festival Experience Zones

Feel the passion for classic car culture, live the adventure, off-road and in-game and join a community of dreamers as we pay tribute to the region’s culture at Icons of Porsche 2022.

Explore Porsche’s adventurous and rebellious side. In this zone you will discover a mix of offroad, overland and rallying displays, with famous museum race cars, special modified cars and driving experiences, for adults and kids alike.

A marketplace for all visitors who are fascinated by car culture and want to embrace the Porsche lifestyle. This merchandise hub features popular brand partners, a one-stop shop for Porsche items and activations that will give every visitor a piece of the festival to take home.

A hub dedicated to car making artistry and its influence on lifestyle. Featuring Exclusive Manufaktur and Porsche Design, this zone showcases the brand’s design process, heritage and a variety of iconic sports cars built to perform and turn heads.

A modern desert metropolis for all to discover the thrilling speed of Porsche cars in-game at the Esports arena and to be entertained with special installations that show how Porsche shaped the world of pop culture in movies, digital art and gaming.

A galleria of unique artworks from renowned international and local artists who have been inspired by Porsche. Here visitors are guaranteed to be inspired and will have opportunities to get creative themselves.